12.3.13

BEGINNINGS: THE LOGO

I thought I would begin here with the history of my logo development. It came about during my university days studying jewellery and design. The graphic collage captures the research development behind the female form. The image of my logo is a vector profile of a female contour. You can just make out her mouth, chin, neckline and torso. Perhaps the waistline too. The logo was created while working on a project called 'Dress Aesthetics and the Body Landscape'. The project investigated dress customs in Asia and I interpreted these notions into contemporary jewellery. I often work with pictorial graphic language and from this project the female form emerged. Since then I have addressed this logo as a sign of my personal extension.